Friday, August 28, 2009

iPhone App Lets You Become iSully

What poor taste for an iPhone App the simulates the recent Hudson River Airplane crash...

iPhone App Lets You Become iSully

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Monday, August 17, 2009

Google Moves Ads to the Left, Clickthrough Rate Jumps 10%

This was an interesting article I wrote on behalf of The Search Agency.

It discusses how Google is beginning to play with the location of the PPC Ads on the right fold and are slowly pushing them to the left. As part of an analysis of how SERP was impacted through CTR, The Search Agency found that there was a 10.3% increase for our client base. That is an astounding increase!!

Keep posted in later weeks for a follow-up on this analysis.

Friday, July 10, 2009

12seconds Lays An iPhone Video Messenger On Top Of Twitter

12seconds Lays An iPhone Video Messenger On Top Of Twitter’s Social Graph

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I thought this was a cool post by TechCruch.com, as there is now a new and more refined iPhone Video Messenger for Twitter. 12 Seconds has come up with a Video App that allows you to share Video real-time with the new iPhone 3GS. The difference between this application and other Video Messaging Apps, is that it is geared toward Groups rather than the public. It is rumored that this Application will eventually be rolled out and integrated with other Social Media giants like Facebook.com

Thursday, July 9, 2009

Bing vs. Google -- The Microsoft War Lives on!!

Working in the internet space I am constantly exposed to the constant string of changes taking place in the internet world. As many know Microsoft launched Bing.com about a month ago to replace Live.com and compete with Google. Google accounts for roughly 70% of Market Share and has been continuing to gain users from Yahoo, MSN and other Search Engines.

An interesting study done by my colleague, Frank Lee, VP of Client Services at The Search Agency, about the impact of Bing, shows the following results post-launch, June 8-12.
  • Click through Rates (CTR) were up 15%
  • Conversions were up 6%
  • Conversion Rates were up 18%
  • Cost per Acquisition (CPA) were down 3%
I am not a big fan of Microsoft's latest attempt with Bing.com because it is a decision engine. It makes the decisions of what probably should be shown near the top. When typing in general terms for many Tier 3 Advertisers, you will see it is tougher for them to show up in Bing. In hindsight, Bing has been really beneficial for the larger Tier 1 Advertisers, such Target or Toyota. It generally displays results for those most often viewed, and the Tier 1 Advertisers will get more optimized traffic at lower Cost-per-Clicks.



Nevertheless, today I came across a link, bing-vs-google.com that was created to compare Google to Bing side-by-side in a Web Browser. As you can barely see by the picture, you are able to see the difference in results returned right next to each other when searching on the term "Verizon."

The main differences:
  • Bing uses more Image Results
  • Bing has suggested Verticals see in upper left-hand corner (i.e. Search on "Michael Jackson" and you will see Tickets, Pictures, etc.)
  • You will notice not as many Tier 3 Advertisers are shown on Bing (i.e. Wirefly.com shows up for PPC Ads in Google)
Do you ever want to be told what to do? If you think about it, Bing.com is telling you through search results, what is, and what is not, relevant by tailoring the results. Whereas, Google is keeping the option open for searchers to choose from what they think is pertinent to the search at hand.

I see Google as the Market leader for many more years to come just as Microsoft was with Computer Operating Systems for many years. I will not get into Microsoft's edge with OS Software as that is another topic, but I will say this, Microsoft should focus on what they are good at in the future, or they will fail as a company as a whole.

TokBox Fires 50% Of Engineering Team, All Founders Gone

TokBox Fires 50% Of Engineering Team, All Founders Gone

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TokBox is a web-based video chat application that lets you set-up video chat channels with unregistered users in seconds. It is popular among social media users on Facebook and MySpace, as it allows you to embed video into your page. TechCrunch.com's article about TokBox hit on some interesting points.


Venture Capital Money:
The writer says $14M is a lot. Well, it is actually a normal amount as many Venture Capital Firms invest between $5M and $60M. The author should have made it more clear that with this economy that not as many start ups are receiving Venture Capital.

Yahoo's Part:
It is very common as Technology booms for employees to hop firms. Additionally, everyone knows Yahoo has struggled as Google continues to get stronger. I found that it was very telling that TokBox several months ago would target Yahoo's employees by scooping up talent through sending Food trucks to their location. Good job recruiting talent through the means of food.

Third CEO - "The Charm?":
Is it just me, but if a company burns through three CEO's in a short period of time, wouldn't you begin to think that this company has problems? I know I would!!!

Thus, firing 50% of the engineering staff could be a sign that either this company has:
  • Done a thorough job of building out their product
  • They have a flawed business model
  • The economy is hurting them like the rest of small start ups

Yes, the economy is a huge roadblock, but when you are on your third CEO in a short history, and the original founders have vanished, wouldn't you think something is fishy?

Wednesday, July 8, 2009

AT&T: A good long-term play!!

Mad About Options: Pick Up the Phone! T, S, VZ - TheStreet TV

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This morning I was scouring through a list of stocks and evaluating their recent performance as the market has taken a downward hit to 8100 points on the DOW. Among those stocks I reviewed was AT&T (NYSE: T) which is down about 10% since late April. I am not too concerned because I know AT&T plans to pay a $0.41 dividend this quarter and this is a stock I like for the long-haul. Despite the recent "C-Rating" seen on Charles Schwab, option traders from TheStreet.com also believe AT&T is worth playing the options game on. I am not entirely sure I agree with Jim Cramer's option strategy, but do agree there is some money to be made playing options on AT&T, as well as owning shares of AT&T.



AT&T's recent announcement to close on the acquisition of Centennial Communications Corporation for roughly $940 in the third quarter will continue to strengthen AT&T's bottom line. Including debt, this deal is valued at $2.8B and was supposed to close in the second quarter of this year when the terms were initially agreed upon in November. The Wall, NJ-Centennial, does not own property in Dallas, so there will be no initial impact to that city. However, the only hiccups will be the integration of C-Level Executives between both companies, and the pending approval of the merger being passed by both the U.S. Department of Justice and and the Federal Communications Commission. The acquisition of Centennial (NASDAQ: CYCL) will broaden AT&T's coverage in the Midwest and Southeast US regions, along with Puerto Rico & the U.S. Virgin Islands. Additionally, AT&T will be gaining Centennial's 1M subscribers.

AT&T is a company that has a bright outlook with dividends currently yielding 6.60% and it also shows solid growth momentum from acquisitions such as Centennial. Furthermore, one should own some AT&T shares and consider purchasing some long-term options for when the markets turn around in the future. Happy Investing!!