This was an interesting article I wrote on behalf of The Search Agency.
It discusses how Google is beginning to play with the location of the PPC Ads on the right fold and are slowly pushing them to the left. As part of an analysis of how SERP was impacted through CTR, The Search Agency found that there was a 10.3% increase for our client base. That is an astounding increase!!
Keep posted in later weeks for a follow-up on this analysis.
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