Thursday, June 18, 2009

AT&T to Alter iPhone Policy


According the June 18th edition of The Wall Street Journal, page 5, AT&T, Inc. plans to allow some current Apple iPhone owners to upgrade to the new 3GS model at a similar price as new customers.

Many people, whom are already in contracts, continue to show their frustration for not getting the same price benefits as new customers. After roughly 14,000 people signed a petition via Twitter, AT&T has responded to the frustration of current iPhone owners by making a compromise. For those whom pay at least $100 a month, are current on their payments and bought their current iPhone over a year ago, will be eligible to receive similar pricing for the latest model. Existing customers would have to pay $399 for the new model, whereas new buyers would pay only $199.

This compromise looks like the best solution to the outcry from existing customers. The decision makes sense since Wireless Service Providers generally do not make their money back on customers until a year into the contract. Nice initial step AT&T!!

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